We Make Money Simple

Six years ago, we started anasanovadyryo because managing money felt way too complicated. Every family deserves clear answers about their finances — not confusing jargon or cookie-cutter advice that doesn't fit real life.

How We Actually Got Here

Started With Real Problems

Back in 2019, our founder was helping a neighbor sort through credit card debt. Three spreadsheets, two budgeting apps, and countless hours later — still no clear picture of where the money was actually going.

That's when we realized most financial advice treats everyone the same. But a single parent in Brisbane has different needs than a retiree in Perth. Your budget should work for your actual life, not some theoretical perfect scenario.

We built anasanovadyryo around one simple idea: financial planning should feel like having a knowledgeable friend explain things clearly, not like studying for an exam you never wanted to take.

What Guides Our Work

These aren't just nice words on a wall. They're the principles we use when reviewing your budget at 9pm or explaining why your mortgage strategy might need adjusting.

Plain English Always

No financial jargon. If we can't explain something in terms your teenager would understand, we'll find a better way to say it.

Your Life First

We build budgets around your actual priorities — not what finance textbooks say you should want. Sometimes that means saying no to conventional wisdom.

Real Solutions

We focus on changes you can actually implement next week, not theoretical strategies that sound impressive but never get done.

Our Method: Less Fancy, More Effective

While other financial advisors talk about complex investment portfolios, we start with the basics that actually matter. Can you pay your bills without stress? Do you know where your money goes each month? Are you prepared for unexpected expenses?

We've found that most financial problems aren't really about not earning enough — they're about not having clarity on what you're already earning and spending.

Track expenses in categories that make sense for your lifestyle
Build emergency funds that fit your actual risk factors
Create debt payoff plans that don't require living on rice and beans
Plan for big purchases without derailing your regular budget
Adjust strategies when life changes (because it always does)

The goal isn't perfection. It's having a money system that works reliably, even when you're busy, stressed, or dealing with unexpected changes.

The People Behind Your Budget

Zayden Kroft

Lead Financial Strategist

Spent eight years helping families recover from financial setbacks before joining anasanovadyryo. Has a talent for finding money leaks in budgets and explaining mortgage options without putting people to sleep. Actually reads financial regulations for fun.

Kaia Thorne

Budget Analysis Director

Former small business owner who learned budgeting the hard way during the 2020 lockdowns. Now helps other families avoid the financial stress she experienced. Specializes in irregular income budgeting and practical debt reduction strategies.